Farah Salleh was born in in Selangor and she developed a very strong passion for all things glamorous. A graduate of Raffles College, Farah describes her label’s look as ready-to-wear apparel for trendy women-on-the-go with a keen eye for fashion. She creates graceful and sophisticated, yet easy-to-wear garments. She focuses on clean, simple lines and elegant silhouettes resulting in a look that is timeless.
Resort RTW 2015 collection by Farah Salleh featured "tenun" as its exclusive signature fabric. Farah said that she found herself falling for tenun fabric originated from Indonesia. Tenun is perfect for this collection as the woven fabric doesn’t wrinkle easily and won’t cause trouble when you wash it. “They have their own signature, speciality and most of them are still handmade. The craftsmen take quite a long time to make a piece of tenun fabric. This my accolade to tenun in making it more attractive and suitable for all occasion.